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Research papers

Bottom finishing in Latin America

This paper suggests how wireless providers can profit by serving traditionally under-served market segments in Latin America. It discusses how traditional strategies for targeting upmarket consumers may not be optimal for new entrants, given the...

Catalogue: Latin America 2001
Authors: Tim Sweeney, Donna Russell Arguedas
May 1, 2001
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Citation

Sweeney and Russell Arguedas (2001a, May 01). Bottom finishing in Latin America. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bottom-finishing-in-latin-america


Research papers

Speed, power and efficiency

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects. The company, MORPACE Pharma Group, is now moving toward...

Catalogue: ESOMAR Net Effects 2001
Authors: Karen J. Partridge, Allen Kamer
February 11, 2001
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Citation

Partridge and Kamer (2001a, February 11). Speed, power and efficiency. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/speed-power-and-efficiency


Research papers

Faster, cheaper, better

Best Western is the world’s largest hotel brand with over 4,000 affiliated hotels worldwide. Quality assurance is of prime importance in order to build and maintain brand equity. To be able to manage quality one must measure it. The paper...

Catalogue: ESOMAR Net Effects 2001
Authors: Jonas Nordén, Jörgen Johansson
February 11, 2001
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Citation

Nordén and Johansson (2001a, February 11). Faster, cheaper, better. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/faster-cheaper-better